You guys need to take another look at the your prices for stuff in this game.
I went from being mostly interested in dropping some money beyond my $60 starter pack to having absolutely no interest in ever clicking on the Zen marketplace button ever again. $30+ for a pet companion? $10 for 24 inventory slots? $15 equiv for a costume?
People will buy way more stuff if it is reasonably priced. That's just my opinion, and my experience. I know you will never get me to to spend that kind of scratch on a companion pet, and I actually want to spend money on this game.